About
As an Art Director, I thrive on diversity: pop culture, modern art, fashion, nature and AI tools shape the way I think and create.
I immerse myself in films, music and books to find inspiration. Gallery visits and exchanges with fellow artists constantly expand my horizon.
The dynamics of fashion and the beauty of nature influence my style. Through AI tools, I explore new avenues of creative expression.
In this diversity, I find the energy to realize strong visual ideas with clear intent.
Awards
Art Direction / Creative Systems
Hi, I'm Frederic.
I build visual worlds that merge strategy, culture, and craft. From campaign concepts to final execution, I focus on creating work that feels precise, relevant, and memorable.
My process combines classic art direction with AI-driven workflows to move faster without sacrificing quality. The goal is always the same: clear ideas, strong aesthetics, and results that push brands forward.
Let's work together
NEXT: MOOD TRANSMISSION
Frederic Geueke
Timeline
Selected Positions
2024 — Now
Prompt Artist & Art Director
Krombacher Gruppe
Concept and development of communication ideas, campaigns and visual systems for one of Germany’s leading beverage groups.
2022 — 2024
Prompt Artist & Art Director
Saatchi & Saatchi
Development of creative concepts, art direction and campaign thinking across integrated brand communication.
2021 — 2022
Junior Art Director
alle freiheit
Creation of communication solutions, visual ideas and design systems for different brands and projects.
2020 — 2021
Junior Art Director
notlikeyou
Collaboration on creative concepts, visual storytelling and brand appearances within agency projects.
2019 — 2020
Art Trainee
Havas Germany
Entry into agency workflows, campaign development, design systems and creative production processes.
2019
Art Intern
Havas Germany
Practical experience in concept development, design execution and campaign preparation.
2018 — 2019
Working Student Design
ACTC GmbH
Support in design, communication materials and visual development for ongoing projects.
Timeline
Education
2016 — 2020
Bachelor of Communication Design
Hochschule Düsseldorf
Focus on visual communication, concept development and brand-driven design systems.
2015 — 2016
Communication Design
FH Aachen
Academic foundation in design thinking, visual language and creative communication.
Toolkit
AI / Creative / Production
AI
Prompting & AI Systems
Concept to Output
Building visual worlds with multimodal prompting, image/video generation and rapid iteration workflows.
- Midjourney
- Weavy AI
- Nanobanana Pro
- Adobe Firefly
- Flux
- Veo
- Kling
- Claude
- Perplexity
- ChatGPT Codex
- Gemini
- Eleven Labs
- Luma AI
- Sora
- Flux Fast
- Flux 2 Pro
- Nano Banana 2
- GPT Image 1.5
- Seedream V5
- Recraft V4
- Mystic
- Qwen Multiangle
- Topaz Upscale
- Kling 3
- Kling Motion Control
- Kling O1
- Veo 3.1
- Seedance 1.5
- Runway Gen-4.5
- Grok Imagine
- Wan 2.5
- Wan Animate
- Luma Ray 2
- LTX 2
- Hunyuan 3D V3
- Rodin V2
Design
Art Direction & Design Craft
Adobe Creative Cloud
Campaign design, key visuals, layout systems and brand language from concept to final assets.
- Photoshop
- Illustrator
- InDesign
- Lightroom
- Bridge
- Adobe XD
- Adobe Express
Motion
Motion & Postproduction
Narrative in Motion
From social edits to campaign films with focused pacing, typography and visual consistency.
- After Effects
- Premiere Pro
- Post Briefings
- Photo / Film Grading
- Postproduction Checks
- Production Orga
- Production Bookings
Production
3D Printing & Prototyping
Bambu Lab Ecosystem
Practical knowledge in 3D printing workflows from concept parts to production-ready prototypes with precise setup and material tuning.
- Bambu Lab X1C
- Bambu Lab P1S
- AMS System
- Bambu Studio
- OrcaSlicer
- PLA / PETG
- Support Tuning
WHY ME
Art direction with taste, systems and speed.
01 / TASTE THAT SELLS
Strong visuals are useless if they do not move the brand forward.
I build ideas that look sharp, feel current and work inside real brand systems.
02 / AI MEETS CRAFT
I do not use AI as a gimmick. I use it as a creative amplifier.
Prompt thinking, visual direction and output quality are treated as one connected system.
03 / IDEA TO EXECUTION
Concept, design, motion thinking and production logic in one flow.
Less handover friction. More momentum. Better results.
04 / FAST AND PRECISE
Quick iterations. Clear decisions. High visual standard.
I move fast, but not sloppy. That is the difference.
GRID CHASE
A playable micro feature in my visual system. Chase dots. Avoid ghosts. Stay sharp.
Mode
IDLE
Score
00000
Highscore
00000
Lives
03
Sound
LET’S TALK
For projects, collaborations, or direct inquiries via email.
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