Project 04 / REWE / 2023

REWE Salescom

Key visual development for a national out-of-home campaign with a clear retail message, strong visual impact, and high recognition across touchpoints.

REWE Salescom campaign hero visual

Year

2023

Role

Team Lead Art Director

Scope

Key Visual Development, National OOH Campaign

Client

REWE

Agency

Saatchi & Saatchi

The project focused on creating a distinctive visual system for national rollout. The campaign language was designed to stay bold and readable at scale while keeping the REWE brand character sharp and immediate in public space.

REWE Salescom key visual
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