Project 07 / Citroen / 2019

Citroen Lemon Print

A humorous reinterpretation of the world-famous VW Beetle print ad, reimagined for Citroen. The idea turned visual nostalgia into a fresh brand statement with sharp wit, strong art direction, and high editorial clarity.

Citroen Lemon Print hero visual

Year

2019

Role

Lead Art Director

Scope

Concept, Art Direction, Execution

Client

Citroen Germany

Agency

Havas

Built as a print-first idea, the campaign used a familiar cultural reference and twisted it into a Citroen-native visual joke. The result delivered strong memorability and was recognized with a Silver ADC Nail.

Citroen Lemon Print key visual
Citroen Lemon Print campaign visual

Print Concept

A Classic Reframed With Citroen Humor.

Recognition

Awarded With A Silver ADC Nail.

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