Year
2023
Role
Creative Direction
Scope
Concept, Art Direction, Execution
Client
ROOC Studio
ROOC Studio combines tattoo artistry and fashion in one contemporary brand universe. The project focused on shaping a visual system that feels authentic, confident, and culturally rooted, while remaining scalable across campaigns and social touchpoints.
From concept to rollout, the work established a consistent creative direction with strong image language, distinctive typography, and a clear narrative that links studio attitude with fashion-forward brand communication.
