Project 03 / REWE / 2022

For Your Ja! We Do Everything.

A campaign for REWE’s private label Ja! that reveals how and where products are made. The idea opens the hidden doors of production to prove that affordable can still mean high quality and full transparency.

REWE Ja! campaign hero visual

Year

2022

Role

Team Lead Art Director

Scope

Campaign Development, Concept, Execution

Client

REWE

Agency

Saatchi & Saatchi

We developed a TV commercial and a national out-of-home campaign to make the Ja! promise tangible: radical openness about production, origin, and quality. The campaign turns transparency into trust and gives value retail a confident, modern voice.

REWE Ja! campaign visual 02
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