Project 06 / Citroen / 2019

The End of an Era

A bold activation that turned a pronunciation friction into a cultural conversation. The campaign embraced the shift from "Citroen" to "Zitroen" and converted it into relevance, awareness, and momentum.

Citroen The End of an Era hero visual

Year

2019

Role

Art Director

Scope

Concept, Campaign Execution

Client

Citroen Germany

Agency

Havas Germany

Built with a campaign-first mindset, the work connected film, social, and activation into one coherent narrative. The key idea was simple: stop correcting people and start owning the way culture actually speaks. That decision created a playful, high-recall platform with strong brand traction.

Citroen campaign still 01
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Citroen campaign collage visual
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