Project 02 / REWE / 2023

Goodbye Paper Flyer. Hello Digital Offers.

REWE made a bold move in 2023: saying goodbye to the printed weekly flyer and shifting offers into a fully digital ecosystem.

REWE digital offers transition campaign hero

Year

2023

Role

Team Lead Art Director

Scope

Concept, Execution

Client

REWE

Agency

Saatchi & Saatchi

As one of the first food retailers in Germany, and among the first in Europe, REWE replaced the beloved paper flyer with digital offers. The campaign reframed this change as progress: less paper, fewer resources, and a faster, always-current offer experience.