Year
2024
Role
Art Director Lead
Scope
Concept, Execution of All Advertising Materials, Briefings, Illustration Briefings, Coordination
Client
REWE
For this collaboration with Kosmos Verlag, REWE offered an exclusive "Die drei ???" collectible book edition with every purchase. The brief called for a campaign that felt true to the beloved mystery series while carrying REWE's own retail message clearly across every touchpoint.
Leading the art direction end to end, the work covered the campaign concept, briefings for photography and illustration, and coordination across all advertising materials — from the key visual and product range shots to short-format films and an interactive in-store digital experience.
