Project 09 / ADAN Careers / 2023

ADAN Careers

Creative direction for a national campaign and out-of-home rollout with a clear, high-visibility message for inclusive, modern hiring.

ADAN Careers campaign hero visual

Year

2023

Role

Creative Direction

Scope

Concept, Execution, National OOH Campaign

Client

ADAN Careers

ADAN Careers positions itself as a contemporary platform connecting talent with employers across Europe. The campaign task was to build strong national visibility and turn this positioning into a distinct public brand presence.

The visual concept was designed for instant readability in motion and at distance, with a clean message system and a consistent look across out-of-home and digital placements. From first concept to final rollout, the work covered the full execution of the campaign system.