Project 08 / SENSE EIGHT / 2024

SENSE EIGHT Branding

Complete brand development for a hand-knitting yarn and bedding brand, from concept to rollout.

SENSE EIGHT branding hero image

Year

2024

Role

Lead Creative Director

Scope

Concept, Execution, Production, Brand Development

Client

SENSE EIGHT

SENSE EIGHT was built as a full brand ecosystem, covering strategy, identity, campaign language, and production execution. The goal was to merge craft heritage with a contemporary premium feel across two linked product worlds: hand-knitting yarn and bedding.

The visual system was developed to feel tactile, editorial and emotionally warm while staying modular for retail and digital use. A dedicated photoshoot established the brand tone and created a coherent visual library for launch communication.

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