Year
2022
Role
Team Lead Art Director
Scope
Concept, TVC, Art Direction, Post Production
Client
Siemens Home Appliances
Agency
MetaDesign + Saatchi & Saatchi
The project included multiple weeks on set in Munich with the creative leadership and a large cross-functional team. We produced a wide range of pool shootings and category TVCs, translating the new brand direction into a high-end, scalable visual system.
Brand Claim
One Brand World. Every Category.
Campaign Note
Engineered Precision. Emotional Impact.
Production
Built in Munich. Rolled Out Everywhere.
