Year
2024
Role
Support Art Director
Scope
Concept, Photo Briefing, Photo Production, Key Visual Layout, Post-Production Oversight
Client
REWE
For the 2024 Christmas campaign, REWE wanted to push its pickup service front and center without losing the warmth of the holiday season. The key visual needed to carry that message clearly at scale while still feeling personal and festive.
Supporting the art direction, the work spanned the full production chain: developing the concept, briefing the photographer, being present during the shoot, and taking the selected images through final key visual layout and post-production.
